What is affiliate marketing about?
Affiliate Marketing is basically an online relationship between these 3 parties:
MERCHANT : OWNER OF THE PRODUCT OR SERVICE
The Merchant is the company who owns the products or services. They would have set up an affiliate program and are willing to pay generous commissions to other people who help sell and promote their products or services. The affiliate programs set up by the Merchant usually include proving the affiliate with all the tools they need, that being:
- Creative – unique links and HTML code to create banner or text ads that can be incorporated in the affiliate’s website or blog.
- Tracking – Using your unique links there is often a reporting tool to show affiliates the kind of traffic and sales they are generating.
- Payment Platform – Sales and leads are monitored on the Merchant’s payment platform and you get to choose your threshold of when you want to be paid, and where.
The Merchant is also referred to as the Advertiser.
AFFILIATE : COMPANY OR INDIVIDUAL SELLING MERCHANT’S PRODUCTS / SERVICES
An affiliate is a company or an individual who promotes the merchant’s products or services on their websites or blogs using unique links and banner adverts provided by the Merchant. In exchange for referrals or sales, affiliates earn generous commissions.
The Affiliate is also referred to as the Publisher.
CUSTOMER : THE INDIVIDUAL WHO PURCHASES PRODUCTS FROM YOUR LINK
The customer is an individual you have attracted to your website with your compelling content. They see the adverts or content and then take action by clicking on your unique affiliate link which results in a monetized conversion.
Please feel free to ask me anything, drop a comment or make a suggestion, I am open to all. Alternatively, you can connect with me at email@example.com.