What is a Niche Marketing
So you keep hearing about Niche Marketing, Niche Marketing and now you want to know …
What is a “niche marketing”
A niche market is simply a smaller segment of a bigger market that have very specific needs that are not being properly met by the bigger firms that target them. Niches are generally created by identifying what these needs, desires and requirements (not being met) are and then using this opportunity to develop information, services, products, advice tips, etc to meet those needs.
If you concentrate your marketing plan and efforts at aiming for a smaller segment of the market, then you are likely to be more noticed and you can become a big fish in a smaller pond. Niche Marketing is also referred to as micro-marketing.
When starting out with Affiliate Marketing, the first thing you want to do before you set up your website is decide which Niche you are going to target. If you don’t already have a topic in mind, then use the process I use below to help create a good niche:
What is your Passion?
If you don’t know what you are passionate about, then start by making these lists:
- Things you would love to spend your time doing if money wasn’t an issue. It could be anything from spending time with your family, baking, watching / playing a sport, cars, events, animals … absolutely anything that makes you happy.
- Do you have any hobbies, or wish you could start a hobby if you had more time. List them.
- What problems have you ever Googled to get help with.
- What else have you Googled to get more information.
- What are the things you are really good at and know a lot about that could help other people if you had a platform to share.
- What have you achieved in your life.
- What lessons have you learnt from making mistakes.
With whom would you like to target?
With your identified passion in mind, think of who would benefit from the sharing of your knowledge on this subject. Would they be similar people to you? Identify and make a list of the specifics of your target market, keeping in mind that you can’t be everything to everybody and you can’t do business with everybody, as you will risk confusing the client. Keep these points in mind:
- Geographical areas – would you target local, provincial, national or international.
- Would your idea benefit businesses or individuals.
- Demographically, who would you like to target – Gender, Ethnic Group, Age, Income, Language Group, Family Status, etc.
Always remember that we are talking niche marketing here, which we have already identified as the smaller part of a bigger market. Therefore, to target Mothers is not specific enough – but if you targeted first time white mothers, who have new born babies in the Cape Town area during the month of December, whose household incomes are R600k per annum, you would have a better chance of reaching them.
By doing this exercise, you can expect your niche to naturally become evident to you.
Building your Niche and Website from your visitor’s perspective
When you do things with the true desire to help and inform your visitor’s, you are far likelier to identify more of their needs and wants. Also keep cognisance of these 2 points that I have previously made in this website:
- Your choice of niche should not revolve around how much money you can make, but rather how many people you can help with the same desires / problems / passions.
- Using the philosophy of serving others first will result in making money later, and there is no greater joy than experiencing both.
A good niche has these qualities
Once your niche has started to take shape, see if you find these qualities that make up a good niche:
- Does it give you clarity on a long term vision of where you want to be.
- Is it a niche that will offer products and services that other people will want, and more importantly, that you would want to buy.
- Can you make it unique to be a one-of-its-kind.
- Is it a niche that can evolve, to ensure you have long-term success.
It is time to BEGIN!
For many Affiliate Newbies, this is generally the most difficult stage … the stage where you start implementing your
idea. You would not be the first to feel a little overwhelmed and apprehensive, but believe me if you have followed my steps above, then the passion that will emerge when you start taking action will far out strip the risks.
Go for it and … Good Luck.
Please feel free to ask me anything, drop a comment or make a suggestion, I am open to all. Alternatively, you can connect with me at firstname.lastname@example.org.